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About Us
Beauty Arsenal family

About Us

Finding inspiration in every turn

Beauty Arsenal has always been about family. It was established in 2001 by Alice Lim and her sisters. Each of them contributed their unique views, knowledge and expertise and built this family-owned business from scratch. Like in any business, they faced challenges. But together, they were able to grow Beauty Arsenal and are a true testament to women empowerment.

Our Future

Today, the next generation builds upon the foundation set by Alice Lim and her sisters, with Alice's daughter, Aleeza, joining the Beauty Arsenal family. The vision for the next chapter: a stronger commitment towards care and respect for the Earth, and a continuing dedication to innovative products and services. And, of course, growing Beauty Arsenal as a trusted brand that customers can rely on through every stage of their life. Just like how family members do.

Beauty Arsenal future

Our Secret

The secret to Beauty Arsenal's success? Experts in facials, the sisters take the extra effort to understand the facial contours of each individual customer. And with their in-depth beauty experience, they are able to offer exact treatments for ultimate results. What's more, every customer is treated just like family, and it is this personal warmth that has kept customers returning.

Our Space

Beauty Arsenal commemorates our 20th anniversary with a brand new space at Shaw Centre.


Sophisticated yet inviting, the space is designed to reflect the cosmopolitan woman of today. A graceful palette of colours is specifically chosen to surround you with a sense of serenity and quiet luxury the very moment you step into our space.

Our experience center is a new interactive concept for Beauty Arsenal. In this welcoming space, you can chat with our experienced Beauty Consultants about your beauty concerns, learn more about our new products, and even try them. 

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